Position your tourism business for the future.

Instant recognition, promotion, and advice

Qualmark membership means instant recognition of quality by travellers, access to an experienced tourism business advisor and extensive opportunities to promote your business.

The importance of being sustainable

One annual evaluation based on the Sustainable Tourism Business criteria is all it takes to earn the Qualmark accreditation. You can also become COVID Clean Approved too, following a convenient self-assessment.

In the travel trade?

Find the best local operators to create that magical New Zealand experience for your clients.

Planning a holiday?

Jump to the best site for places to stay, things to do or ways to get around New Zealand.

We stand for quality assurance

As New Zealand tourism’s official quality assurance organisation, Qualmark works to protect and deepen what makes New Zealand an attractive and welcoming holiday destination.
Indi bikers cycling the vines in Martinborough

Ready to join us?

1000's of Kiwi tourism businesses have already earned the Qualmark accreditation, and yours could be next! Get a snapshot of what it takes from application to post evaluation.

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Latest news

30th Anniversay + Logo resized under 8MB crop

Qualmark celebrates 30th anniversary

On the 26th October 2023, Qualmark celebrates our official 30th anniversary. The New Zealand organisation has been supporting thousands of tourism businesses operate sustainably since 1993.

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MP Page

Member Portal

In April this year, we released our new member portal for all our members to use as a central hub for a tidier and more seamless experience.

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Qualmark member priority listing on newzealand.com

Qualmark Gold, Silver or Bronze accredited members receive priority over other listings on newzealand. com.

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Marahau Sea Kayaks kayakers on The Abel Tasman National Park’s crystal clear water

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