Position your tourism business for the future.
Instant recognition, promotion, and advice
Qualmark membership means instant recognition of quality by travellers, access to an experienced tourism business advisor and extensive opportunities to promote your business.
The importance of being sustainable
One annual evaluation based on the Sustainable Tourism Business criteria is all it takes to earn the Qualmark accreditation. You can also become COVID Clean Approved too, following a convenient self-assessment.
In the travel trade?
Find the best local operators to create that magical New Zealand experience for your clients.
Planning a holiday?
Jump to the best site for places to stay, things to do or ways to get around New Zealand.
Ready to join us?
1000's of Kiwi tourism businesses have already earned the Qualmark accreditation, and yours could be next! Get a snapshot of what it takes from application to post evaluation.Join now
Qualmark celebrates 30th anniversary
On the 26th October 2023, Qualmark celebrates our official 30th anniversary. The New Zealand organisation has been supporting thousands of tourism businesses operate sustainably since 1993.
In April this year, we released our new member portal for all our members to use as a central hub for a tidier and more seamless experience.