Why Qualmark

Why Qualmark

We’ll help your tourism business become more sustainable from a people, environmental and operational perspective.

Chef with geothermal cooking at Te Puia
Wanaka landscape

Get more than a logo - much more

With Qualmark, you get more than a logo that instantly tells travellers you run a quality tourism business. Here’s what you can expect…

  • A Qualmark accreditation in recognition of your commitment to sustainable tourism

  • Qualmark accreditation influences consumer and travel trade decision making

  • The ability to leverage your business via ongoing Qualmark partnerships with industry

  • Nationwide promotion through the isite network

  • Collaboration between Qualmark members through recognition of aligned practices

  • Tools and resources to support members in their daily business operations

  • Assessed against our Sustainable Tourism Business criteria, which has been officially recognised by the Global Sustainable Tourism Council as being in line with the GSTC Industry Criteria.

Two tourists outside Redwoods Forest iSITE with iSITE guide

Qualmark Specialists

  • Highly valued 3rd party quality assurance evaluation from experienced tourism business advisors who use the Sustainable Tourism Business criteria to evaluate your business
  • Tools and resources to help your business along the pathways to improvement
  • Utilisation of the Qualmark Sustainable Tourism Business criteria, especially designed to meet the needs of tourism operators regardless of their business size
  • An annual in-person check-in and discussion to understand your business needs and identify areas where further support can be provided
  • Sharing of resources, guides and insights which ensure the development and growth of your business sustainably

Tourism New Zealand

  • A priority product listing on newzealand.com (where eligible), where Tourism New Zealand directs consumer marketing activity
  • Eligibility to be included in Tourism New Zealand trade and media famils
  • Eligibility to attend Tourism New Zealand travel trade events, e.g. KiwiLink
  • Preference in content on traveltrade.newzealand.com
  • Preference in PR features for media.newzealand.com
  • Eligibility to feature in trade marketing collateral and campaigns

Two cyclists on Whaka Geothermal Trails


Qualmark businesses get 7.5 times more referrals from newzealand.com than non-Qualmark businesses

Your Qualmark Specialist

Qualmark Specialists come with commercial experience in hospitality, accommodation management and/or management of experiential tourism products. Their backgrounds may differ but they all share the same passion: to add value to your tourism business.

Your specialist will always be objective, but always on your side too. Sometimes an outside view of your business is all you need to take your business to the next level.

Everything starts with a one-on-one evaluation. If your business is already world class then great! But if it’s not quite there yet that’s fine too, because your specialist will give you lots of great feedback, ideas and opportunities to ensure the experience you deliver constantly improves. 

If you would like to meet and learn more about our Qualmark Specialists, you can find them here: https://www.qualmark.co.nz/how-qualmark-works/qualmark-specialists/ 

Night photo of ski slope

Take your tourism business to the next level

Join Qualmark