Guides, Logos, T&C's

How to add your Qualmark award to your product listing on

All product listings on are displayed in tabsets according to Qualmark awards by default.

Qualmark awarded products display first in the order of Gold, Silver, then Bronze. All non-Qualmark awarded listings show after these with a randomised order. It is important for any business that has a Qualmark award to ensure that they have added it to their relevant product listings for those listings to display as highly as possible in the tab-set ranking.

Please email or call 0800 782 562 to get your Qualmark Account ID sent to you.

Qualmark logo requests

Displaying your Qualmark logo proudly is evidence that your business has been independently validated as a quality tourism business.  It provides instant recognition for customers that your business will deliver a quality experience, while providing piece of mind for far away travel trade.

The following guidelines have been created to help you correctly utilise the Qualmark brand.

The use of the Qualmark logo is restricted to registered participants only. If you are not a licence holder, you must obtain permission from Qualmark to reproduce the logo, or any element of the logo. Any use of the elements other than that shown must be referred to Qualmark for prior approval. Logos must be reproduced as supplied and may not be altered in any way.

To request logos or to discuss the use of these logos, please contact Qualmark at

Qualmark Terms and Conditions

Qualmark Terms and Conditions 2021 will come into effect from 1 November 2021. 

Key changes to the Terms and Conditions include:

  • Expanding intellectual property to include the COVID Clean Approved assessment and the Qualmark 100% Pure New Zealand Experience Award programme.
  • Changes to Privacy Statement (see below under Privacy Statement)
  • Clarity around conditions relating to Suspension of Licences including incidents, accidents, failing Minimum Requirements and covering changes to normal commercial operating manner (for example are not fully available to the public for use or have been utilised for social housing or MIQ purposes).

We have included below Qualmark’s new Privacy Policy that comes into immediate effect, as well as our Code of Ethics which outlines requirements for Licence Holders in conjunction with their business. 

We ask that you make any of your team aware of these changes particularly if they have made any individual information available to Qualmark in the past.

Any feedback can be made to us at

Code of Ethics

Privacy Statement