Why Qualmark?

For New Zealand Tourism Businesses

Qualmark helps businesses become more sustainable from a people, planet and profit perspective.

We do this by not only assessing your business, but working with you to ensure your business remains competitive and current in the changing operating environment.  

The onsite assessment is conducted by a tourism expert, so you get lots of great feedback, ideas and opportunities to ensure the experience you deliver is constantly improving.

A Qualmark logo is that final seal of approval that signifies your experience is one of the most high-quality experiences New Zealand has to offer.

And because we know that consumers and trade value an official accreditation mark, it also means you will be positioned to be considered for future business with more exposure of your product via numerous channels.


For Consumers and Trade

When we talk to consumers and the travel trade, they tell us they like that Qualmark is trusted, independent, backed by leading industry associations and is an endorsement of visitor activities, accommodation, service and transport providers that deliver a pure New Zealand experience.

Our regular onsite visits mean we review elements that are critical to delivering an exceptional visitor experience.

Only those businesses that are delivering a quality sustainable experience, who have undergone an independent safety check, and showcase true New Zealand hospitality, are recognised through a Qualmark award.

A business displaying a Qualmark award means you can book with confidence and peace of mind that the experience you are choosing is one of the most trusted and sustainable experiences in New Zealand.


The Criteria, The Process, The Benefits

Learn more about why over 1,800 tourism business choose to become endorsed by Qualmark.