Case Studies

  • Hope Springs - Kaikōura Kayaks

    In September 2018 a fur seal was caught on camera hurling an octopus into the face of Kyle Mulinder, kayaking off the coast of Kaikōura.
    A seal hits the GoPro ambassador with an octopus, and the video captured by Taiyo Masuda goes viral. The story was picked up by entertainment publisher LADbible and British daily newspaper The Guardian, with various scientists, ecologists and scientific research websites each attempting to theorise the reasons behind the encounter, with one website even claiming the encounter was staged.

    Read more
  • Ocean Youth - Looking Deeper at Marine Conservation

    Ocean Youth, run by the SEA LIFE Trust and supported by SEA LIFE Kelly Tarlton’s, is inspiring participants to take a first-hand approach to how they can reduce the impact on our marine environment by developing their own conservation initiatives into reality.

    Read more
  • Elm Wildlife Tours - Tiaki in action

    In the early 1990’s Brian Templeton, armed with a passion to help visitors experience the wonder of the naturally occurring sights in his own back yard, began providing tours to backpackers with a desire to get off the bus and encounter wildlife they couldn’t experience anywhere else. His belief that there was a market for wildlife tours that could work in harmony with preserving the natural habitat and provide for the conservation of these animals as on offset was central to the creation of Elm Wildlife Tours.

    Read more
  • Pavilions Hotel Christchurch: A New Zealand Family Story

    In the heart of Christchurch proudly stands the 92 room Pavilions Hotel. At the entrance to the hotel you’ll find Jimmy’s Bar and Restaurant and a 1950’s Morris Minor, sign written with the details of the book “Horncastle's Suitcase: A New Zealand Family Story”.
    It’s the story of the Horncastle family, and your first glimpse of a business steeped in a wealth of New Zealand history. It’s a step back in time to a West Coast era where mining, farming and the pioneer spirit carved the path for the Horncastle family, who now own and operate Pavilions Hotel.

    Read more
  • The Head of the Lake, the Heart of the Mountains

    Opened in March 2018 with a Qualmark Gold Sustainable Tourism Business Award and a 4 Star Plus star rating, you’ll find Camp Glenorchy nestled near the base of the towering Richardson and Humboldt mountains, a living building, a harmonious and sustainable eco-retreat bought to life by Founders Debbi and Paul Brainerd.

    Read more
  • Cardrona: Future-proofing its Maunga and its whanau

    The tourism sector is notoriously fickle and when your business relies on a single season it can be near impossible to plan and grow. Case in point: the snow sector. Cardrona Alpine Resort, however, is becoming the exception to this rule.

    Read more
  • The sky’s the limit

    Tourism and agriculture are the backbone of New Zealand’s economy. One Qualmark licence holder has embraced the best of both sectors to carve a niche foothold in the visitor economy.

    Read more
  • Stray sets the standard with its ‘Strademark’ approach

    Stray has led the charge in sustainability across the industry – creating a niche offering in the visitor travel market that engages its customers in its quest for environmental, social, and economic sustainability.

    Read more
  • PurePods - uniquely sustainable

    PurePods is one of our most unique accommodation license holders, showcasing New Zealand in a completely new way.

    Read more
  • Epic adventures over Kaikoura

    Kaikoura-based South Pacific Helicopters is a company that triumphed over adversity.

    Read more
  • Climbing to new heights in Canterbury

    Nestled in the Port Hills is one of Canterbury’s newest attractions – Christchurch Adventure Park.

    Read more
  • Bluebridge sails to new Gold rating

    Bluebridge Cook Strait Ferries has made considerable improvements to its business over the past year and has been awarded a Qualmark Gold Sustainable Tourism Business Award for its efforts.

    Read more
  • Flying Kiwi Parasail sets the Qualmark bar sky high

    There are some incredible visitor experiences on offer in Northland, including the ability to fly 1300 ft in the air with only a rope and harness between you and the ocean below.

    Read more
  • How to sculpt a great business

    What makes a great Qualmark business? Gold Sustainable Business Award holder Sculptureum is a world class sculpture park described by its founder as a place for people who've been turned off art by boring displays and arrogant curators.

    Read more
  • Community involvement a key part of Pinewoods’ success

    Giving back to the community is an important part of business at Pinewoods Motor Park, a long established popular holiday spot on the Hibiscus Coast.

    Read more
  • Qualmark standards come naturally for Māori tours couple

    For Hinewai and Cameron, their business is an opportunity to share their Māori values, way of life, and care for the environment.

    Read more
  • The experience at Lake Ohau Lodge is pure gold

    A passion for the starkly beautiful MacKenzie country and a commitment to “welcoming every guest as if they were a guest in our own home” underpins Mike and Louise Neilson’s successful approach to running their remote tourism lodge and ski field.

    Read more
  • Sustainability key to holiday park’s Qualmark award

    Mark Hales went from being the caretaker to managing the Mount Maunganui Beachside Holiday Park. From day one he knew the importance of sustainability.

    Read more
  • Sustainable approach to business delivers gold

    There is a growing trend internationally towards sustainable travel with tourists mindful of their environmental footprint – and with an estimated 1.235 billion people travelling every year it is a sizable footprint.

    Read more
  • Proactive approach to motel management gains gold

    Tourism operators looking for the best approach to run a business should head to Hanmer Springs in the South Island.

    Read more
  • Case Studies

    Take a look at how Qualmark has supported tourism operators in New Zealand.

    Read more