Tourism Advisory Support Service

The Tourism Transitions Programme has been established by the Ministry of Business, Innovation and Employment (MBIE) as part of the tourism recovery package. It is managed through Qualmark and Tourism New Zealand as the Tourism Advisory Support Service. The programme is structured to help tourism operators navigate a sustainable way forward through the COVID-19 crisis with a focus on business continuity. With the operating environment over the next 12 - 18 months uncertain, the advisory support will be focused on supporting continuity of your business.

We have already begun working with clients in the tourism sector on the impact of COVID-19. The programme is structured around a one-on-one framework working through agreed methodology.  It identifies key actions and advice for tourism business issues as well as support to leaders within the business.

What is on offer and why?

We understand there are needs specific to your business that will require sound financial and professional advice, so MBIE have nominated Deloitte, Advisory Works, Cornwall Strategic, KPMG and PwC to provide a support programme focused on supporting business continuity.

Registrations for the Tourism Advisory Support Service and Digital Capability programme will remain open until Friday 4th December, 2020 closing for the summer Season, and re-open late February 2021.

Phase One Programme details

This programme has a strategic focus and provides information on how to transition your business for the domestic market, preparing for trans-Tasman tourism and moving in and out of hibernation. It has a personalised framework that will work through an agreed methodology, identifying key actions and advice for your business as well as supporting the leaders within your business, with the aim of business continuity.

It involves an initial one-hour scoping session to agree on the programme framework, and to identify the pain points and support needs of your business. This flows into a half-day business continuity workshop to plan around the impacts of COVID-19 on the continuity of your tourism operation.

There is a final follow up session to support the strategic execution and implementation of your agreed objectives. 

This funding stream is one part of the Tourism Transitions Programme and will be provided to you free of charge.

To register your interest in Phase One of the Tourism Advisory Support Service please complete the form for tourism businesses by clicking the link below

Register for Phase One here

Phase Two Programme details

Phase Two of the Tourism Advisory Support Service has been established by MBIE to provide additional support to operators, as part of the tourism recovery package, managed through Qualmark and Tourism New Zealand.

We recognise there are additional needs specific to our industry that require specialist, professional advice in the area of digital capability. We have nominated Maverick Digital, Tomahawk, Cornwall Strategic in partnership with Konnector, TimeZoneOne and Socialites to provide a series of workshops and one-on-one programmes. With a practical focus, this programme has content designed to help an operator understand more about their digital ecosystem with the aim of lifting the level of digital capability for the tourism industry.

The support businesses work alongside clients in the tourism sector in the key areas of strategic digital marketing, Search Engine Optimisation (SEO), organic growth, website performance and online booking system audits, online advertising and paid media, social media content and creation, conversion optimisation, lead generation and measuring success.

The programme involves a series of workshops that focus on specific development areas to improve knowledge and practical capabilities, and implement using digital tools. There are additional one-on-one workshops in areas that you identify to best support your digital needs for the continuity of your business.

This is one support stream that is available as part of the Digital Capability package, in addition to Phase One of the Tourism Advisory Support Service, and will be provided to you free of charge.

To register your interest for Phase Two, Digital Capability, please complete the form for tourism businesses by clicking the link below

Register for Phase Two here

Feedback will provided to Qualmark and Tourism New Zealand on a regular basis to understand trends and industry challenges that are being identified in the workshops. This information will not specifically identify your business.

We’ve had strong interest in businesses wanting to take part in these programmes and aim to make contact with you within 5 – 10 working days.

Ngā mihi

Tourism Advisory Support Service Team