Tourism Advisory Support Programmes

The Tourism Transitions Programme has been established by the Ministry of Business, Innovation and Employment (MBIE) as part of the tourism recovery package. It is managed through Qualmark and Tourism New Zealand as the Tourism Advisory Support Service and Digital Capability programmes. These support programme are structured to help tourism operators navigate a sustainable way forward through the COVID-19 crisis with a focus on business continuity. With the operating environment over the next 12 - 18 months uncertain, the programmes are focused on supporting the continuity of your business.

We have already begun working with clients in the tourism sector on the impact of COVID-19. The programmes are structured around a one-on-one framework working through agreed methodology.  It identifies key actions and advice for tourism business issues as well as support to leaders within the business.

What is on offer and why?

This programme (phase one) has a strategic focus and provides information on how to transition your business for the domestic market, preparing for trans-Tasman tourism and moving in and out of hibernation. It has a personalised framework that will work through an agreed methodology, identifying key actions and advice for your business as well as supporting the leaders within your business, with the aim of business continuity.

Registrations for the Tourism Advisory Support Service have been paused for 2020 and will re-open late February 2021.

Tourism Advisory Support Service programme details

We understand there are needs specific to your business that will require sound financial and professional advice, so MBIE have nominated Deloitte, Advisory Works, Cornwall Strategic, KPMG and PwC to provide a support programme focused on supporting business continuity.

It involves an initial one-hour scoping session to agree on the programme framework, and to identify the pain points and support needs of your business. This flows into a half-day business continuity workshop to plan around the impacts of COVID-19 on the continuity of your tourism operation.

There is a final follow up session to support the strategic execution and implementation of your agreed objectives. 

This funding stream is one part of the Tourism Transitions Programme and will be provided to you free of charge.

The Programme

  1. 1

    TASS Programme Welcome

    Once your registration has been approved, you will receive an acknowledgment email from Qualmark. Your allocated advisory business will contact you to discuss what the programme entails, what you can do to prepare and the time commitment expected. They will schedule a time to hold a scoping session with you.

  2. 2

    Scoping Session

    The initial one-hour scoping session will discuss the programme's strategic framework and identify the pain points and support needs of your business. This flows into a  business continuity workshop to plan around the impacts of COVID-19 on the continuity of your tourism operation.

  3. 3

    One on One Workshop

    The advisory business will schedule a one on one workshop with you to plan around the impacts of COVID-19 for the continuity of your tourism operation. This will be followed up with a report summarising action points and advice for you as a business to implement.

  4. 4

    Follow up Session

    There is a final follow up session to support the strategic execution and implementation of your agreed objectives. 

Registrations for the Tourism Advisory Support Service have now been paused for 2020 and will re-open late February 2021.


Digital Capability programme details

This second support programme (phase two) has been established by MBIE to provide additional support to operators, as part of the tourism recovery package, managed through Qualmark and Tourism New Zealand.

We recognise there are additional needs specific to our industry that require specialist, professional advice in the area of digital capability. We have nominated Maverick Digital, Tomahawk, Cornwall Strategic in partnership with Konnector, TimeZoneOne and Socialites to provide a series of workshops and one-on-one programmes. With a practical focus, this programme has content designed to help an operator understand more about their digital ecosystem with the aim of lifting the level of digital capability for the tourism industry.

The support businesses work alongside clients in the tourism sector in the key areas of strategic digital marketing, Search Engine Optimisation (SEO), organic growth, website performance and online booking system audits, online advertising and paid media, social media content and creation, conversion optimisation, lead generation and measuring success.

The programme involves a series of workshops that focus on specific development areas to improve knowledge and practical capabilities, and implement using digital tools. There are additional one-on-one workshops in areas that you identify to best support your digital needs for the continuity of your business.

This is one support stream that is available as part of the Digital Capability package, in addition to Phase One of the Tourism Advisory Support Service, and will be provided to you free of charge.


The Programme

  1. 1

    Digital Capability Programme Welcome

    Once your registration has been approved, you will receive an acknowledgment email from Qualmark. Your allocated support business will contact you their schedule of group workshop dates.

  2. 2

    Group Workshops

    You will need to attend a full day, or two half day practical, in-person digital capability workshop before you can progress to a one on one scoping session with your allocated support business.

  3. 3

    Specialist Scoping

    The scoping session will discuss areas identified to best support the short and long term continuity needs of the business, as well as recommendations for any additional training needs.

  4. 4

    Implementation

    The scoping report is reviewed for recommendations to be approved. Approved recommendations are then implemented with you with your allocated support business. 

Registrations for the Digital Capability programme have now been paused for 2020 and will re-open late February 2021.


Feedback will provided to Qualmark and Tourism New Zealand on a regular basis to understand trends and industry challenges that are being identified in the workshops. This information will not specifically identify your business.

We’ve had strong interest in businesses wanting to take part in these programmes and aim to make contact with you within 5 – 10 working days.

Ngā mihi

Tourism Advisory Support Service Team