Qualmark's Tourism Business Advisors

Qualmark Tourism Business Advisors are fully trained and qualified to undertake Qualmark evaluations, and come with commercial experience in hospitality, accommodation management and/or assessing.  

As well as conducting the evaluation, their goal is to add value to your business.

  • Ian Elliott


    Based in the Waitaki Valley between Oamaru and Omarama, Ian has a background in startups and business development.  His experience ranges from owning a country pub and mountain biking business to being a chief executive and board chair.  He has a Post Graduate Diploma of Tourism from Otago University.  Ian spent two years as marketing manager for Tourism Waitaki.

    His aim, as a Qualmark Tourism Business Advisor, is to make sure he adds value to every business he works with.

  • Kevin Gough

    Accommodation specialist

    Kevin Gough has 40 years’ experience of working across many sectors of New Zealand tourism.  He has a strong career profile in tourism management, leading teams in sales and marketing, with a recent focus on commercial accommodation.

    He is passionate about New Zealand tourism and a supporter of Qualmark since its inception.  For the past 20 years, Kevin has been General Manager of Best Western Hotels & Resorts, Golden Chain Motels and TOP 10 Holiday Parks – all Qualmark partner chains.

  • Tori Anderson


    Tori Anderson has extensive knowledge of star ratings systems and a strong track record in business consultancy, with a passion for coaching, mentoring and building relationships.  She worked for the Tourism Grading Council of South Africa, providing star ratings assessments for accommodation and restaurants and established a star rating system at 400 hotels throughout Ethiopia where she coached and mentored staff to be hotel inspectors.  Trained in the hospitality industry, Tori describes customer service as being part of her DNA.

  • Amanda Cushen

    Accommodation specialist

    Amanda brings a wealth of knowledge from her experience operating tourism businesses within New Zealand and offshore.  She has been assessing accommodation businesses in New Zealand for 10 years.

    “Sharing knowledge within our industry to ensure our guests have wonderful experiences as well as helping businesses to remain economically and environmentally sustainable is very rewarding” says Amanda.  

  • Peter Clinton-Baker

    Visitor activities, transport and services

    Peter’s experience comes from over 20 years in the snow sports industry, a brief stint in food and beverage, and 11 years owning and running an adventure tourism business operating under concessions and licences from DOC, NZTA and Maritime New Zealand.  Peter brings first-hand insights which can really assist small to medium tourism enterprises.

  • Rob Finlayson

    Visitor activities, transport and services

    Rob has been at the forefront of some of New Zealand’s iconic tourism businesses.  He also brings a wealth of experience across many sectors.  He has recently worked with SME tourism businesses in a consultative function, offering expert advice and mentoring.

  • Di Harris

    Accommodation specialist

    After running her own lodge for 27 years, Di has extensive knowledge of the ins and outs of operating a tourism business.  Having been there and done that, Di brings her unique experience and empathy to the role of Qualmark business advisor.  “On the whole people really appreciate the recommendations that we make and it’s extremely satisfying seeing them successfully put in place”.

  • Ron Russell

    Visitor activities, transport, services and accommodation

    Ron’s passion is unquestioned and he brings enthusiasm, knowledge and vast tourism experience to the fore in every evaluation he conducts.  Ron’s best advice to tourism operators is make sure their websites are up-to-date and businesses are making the most of free and inexpensive opportunities to promote themselves digitally. 

  • John Cushen

    Visitor activities, transport and services

    Based in Queenstown, John has many years' experience in New Zealand and international tourism, including multiple stints as a nature guide, wine guide, skipper, wilderness lodge manager and staff trainer.  Alongside his role with Qualmark, John also lectures part time at the Queenstown Resort College in Adventure Tourism Management.

  • Magy Evans

    Accommodation specialist

    Magy has a wealth of international experience evaluating tourism businesses.  Time spent in Australia, Asia, and the Pacific region has given her a broad understanding of the challenges businesses face and the changing face of the industry.  “I have a special interest in the training and development of service attributes to enhance the growth of a business” she says.