Qualmark's Tourism Business Advisors

Qualmark Tourism Business Advisors come with commercial experience in hospitality, accommodation management and/or management in experiential tourism products, and undergo full training to undertake your on-site assessment.

As well as conducting the evaluation, their goal to to add value to your business.

  • Andy Corson

    Tourism Business Advisor

    Andy has an extensive background in the tourism industry with a career spanning 30 years in New Zealand, Australia, UK, Europe and Fiji. Andy has operated a tourism training business for the past 15 years focussing on helping SME’s in the adventure tourism, transport and accommodation sectors deliver exceptional experiences. 

    Alongside this, he has operated a marketing business specialising in adventure tourism and resorts in Fiji. A passionate outdoorsman he has a keen interest in sustainability. Andy’s strengths are in marketing, delivering great experience and team development. Andy is a qualified health and safety auditor and holds a Grad.Dip.OHS from Massey University.

    Andy’s drive is to work in partnership with license holders to deliver great customer experiences and ensure the ongoing sustainability of their operations.

  • Harald Bettin


    Harald brings an international background within the hospitality and tourism industries, with roles at one of Europe’s most luxurious hotels overseeing staff training and the implementation of total quality management. Based in Palmerston North, and looking after our lower North Island partners within both the endorsements and accommodation sectors, Harald brings his passion for travel, hospitality and a drive to help operators improve their results.

  • Heather Bailey


    Having spent her entire career in the New Zealand tourism industry, Heather has extensive experience having held senior roles in coaching, tour operations, car and camper van rentals, and accommodation businesses. Having worked alongside numerous accommodation and adventure activity providers across the country, and with experience of having been put through the evaluation process many times as an operator, Heather has an in-depth understanding of the key requirements for success in both large and small tourism businesses and strives to provide relevant insights to the partners she works with.

     Her aim, as a Qualmark Tourism Business Advisor, is to add value to every business she works with.

  • Ian Elliott


    Based in the Waitaki Valley between Oamaru and Omarama, Ian has a background in startups and business development.  His experience ranges from owning a country pub and mountain biking business to being a chief executive and board chair.  He has a Post Graduate Diploma of Tourism from Otago University.  Ian spent two years as marketing manager for Tourism Waitaki.

  • John Cushen

    Visitor activities, transport and services

    Based in Queenstown, John has many years' experience in New Zealand and international tourism, including multiple stints as a nature guide, wine guide, skipper, wilderness lodge manager and staff trainer.  Alongside his role with Qualmark, John also lectures part time at the Queenstown Resort College in Adventure Tourism Management.

  • Judith Owen


    Based in Auckland, and looking after our North Island partners within the accommodation sector, Judith brings a wealth of experience in hotel management in the areas of human resources, learning and development, F & B, change and culture management, implementation of policies and procedures, leadership and coaching. 

  • Katie Green


    Katie Green is an accommodation specialist with over 20 years’ experience in the hotel industry.  Katie has held a number of key General Management positions for international hotels groups both in Australia and New Zealand.  In addition, Katie has expertise with strata management apartments and working with body corporate / building management agreements.

    Katie most recently managed a large portfolio of luxury holiday rental villas for New Zealand Sotheby’s International Realty and has experience in delivering a luxury product to the high-net-worth luxury traveler market.

  • Kevin Gough

    Accommodation specialist

    Kevin Gough has 40 years’ experience of working across many sectors of New Zealand tourism.  He has a strong career profile in tourism management, leading teams in sales and marketing, with a recent focus on commercial accommodation.

    He is passionate about New Zealand tourism and a supporter of Qualmark since its inception.  For the past 20 years, Kevin has been General Manager of Best Western Hotels & Resorts, Golden Chain Motels and TOP 10 Holiday Parks – all Qualmark partner chains.

  • Peter Clinton-Baker

    Visitor activities, transport and services

    Peter’s experience comes from over 20 years in the snow sports industry, a brief stint in food and beverage, and 11 years owning and running an adventure tourism business operating under concessions and licences from DOC, NZTA and Maritime New Zealand.  Peter brings first-hand insights which can really assist small to medium tourism enterprises.

  • Ross Grundy


    For the past 30 years, Ross has been involved in both inbound and outbound travel for multiple companies and attractions.

    Ross has a genuine passion for the tourism industry and has been fortunate to travel the world talking to wholesalers and travel agents about what their customers require. Ross has held senior executive roles and managed teams through the good and bad times of tourism and is looking forward to passing on his experience to our License Holders.

  • Tori Anderson


    Tori Anderson has extensive knowledge of star ratings systems and a strong track record in business consultancy, with a passion for coaching, mentoring and building relationships.  She worked for the Tourism Grading Council of South Africa, providing star ratings assessments for accommodation and restaurants and established a star rating system at 400 hotels throughout Ethiopia where she coached and mentored staff to be hotel inspectors.  Trained in the hospitality industry, Tori describes customer service as being part of her DNA.