Qualmark New Zealand appoints new General Manager

Qualmark New Zealand, has appointed Gregg Anderson as its new General Manager.

Gregg has worked with Qualmark New Zealand since 2016 as a Tourism Business Advisor conducting assessments of New Zealand accommodation and activity providers.

Following the resignation of former General Manager Cameron Lawrence in March, Gregg took over management of key stakeholder relationships within the accommodation and inbound tour operator sectors during the Qualmark evaluation criteria revision.

Gregg has an impressive professional background in marketing and tourism.  He began his career at New Zealand Post where he held product management and strategic development roles before joining Tourism New Zealand in 1994 as Global Marketing Coordinator.

Gregg went on to hold several offshore roles within Tourism New Zealand including Regional Manager of UK, Europe, and Middle East, Australia, and North America, and then General Manager Europe and Americas – roles that saw him living in London, Sydney, then Santa Monica.  During this period he assisted in repositioning Tourism New Zealand’s stakeholder plans and growth markets following the Global Financial Crisis, oversaw the opening of the Latin American office, and managed the US side of The Hobbit and Lord of the Rings partnership.

In 2016, Gregg returned to New Zealand and led the multi-agency Project Palace to address potential future shortfalls in hotel accommodation; before becoming a Tourism Business Advisor for Qualmark New Zealand.

“We are delighted to announced Gregg as our new General Manager.  He is highly regarded in the industry for his strategic marketing nous, business acumen, and passion for sustainable tourism.  He has been a true asset to the team as a Tourism Business Advisor and we look forward to the future evolution of Qualmark with Gregg at the helm,” says Sue Parcell, Qualmark Director and Tourism New Zealand’s Chief Financial Officer.

Gregg begins his new role as General Manager on 2 July 2018.