Sustainable Pricing and Packaging programme

June 2022

Recently Qualmark launched a pilot support programme called ‘Sustainable Pricing and Packaging’.

We partnered with TRC Tourism to design a workshop which will ensure operators are able to understand sustainable pricing and identify ways of effectively packaging products which enhances campaign work, increases consumer engagement and improves revenue opportunities.

In addition, through discussions with the Regional Tourism Organisations of each pilot region, we further developed and tailored the content to meet the needs of the operators in each of these regions.

Upon completion of the pilot programme, we will evaluate the outcomes to determine the value received by those involved with the intention to undertake a nationwide rollout.

The following regions were included in the pilot programme:

  • Dunedin (including Clutha and Waitaki)
  • Coromandel
  • Taupō
  • Gisborne
  • Whanganui
  • Manawatu