How Qualmark helps you lift your game

Joining Qualmark is also a way to ensure your tourism enterprise gets the vital input required to maintain or improve business performance.

A health check for your business

The Qualmark assessment system is your way to ensure the quality and delivery of your product stays consistent, year after year. The criteria that you need to meet are set by industry peers so they will always reflect market trends and visitor expectations. Criteria that you aren’t able to meet become a handy action plan for business improvement.

Personalised business advice

Each one of our business assessors is a respected expert, with years of real-life tourism business experience, specialised knowledge and contact with more than 200 tourism businesses every year. Working with an assessor is a way to tap into valuable, totally independent wisdom.

Templates for fine tuning

All Qualmark licensees can use our specialised business tools – a collection of over 25 templates that help you to fine-tune general operations and meet the standards expected of a responsible tourism business. Templates include sample compendiums, health and safety manuals, cancellation policies, cleaning schedules and environmental policies.

Real-life case studies for reference

You can learn from other business owners’ experiences through New Zealand case studies. As a licence holder, you can access these through the licensee area of Qualmark.co.nz.

Marketing chain power

To ensure consistent quality throughout their chain, many tourism marketing groups require their members to be Qualmark rated or endorsed, including Golden Chain, Top 10 Holiday Parks and the 5 Star Accommodation group. Depending on the nature of your business, belonging to a marketing group can significantly influence your business performance.

DOC acceptance

If you’re seeking a Department of Conservation concession, you will need a fully-audited health and safety plan. DOC recognises the strength of the Qualmark endorsement, and is happy to accept Qualmark assessments as fulfilment of this requirement.